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Glossary of terms used on this siteThere are 352 entries in this glossary.
A social media network that was originally available only to K-12 and higher education students. In September 2006, it was made available to anyone with an email address.
Frequently Cached Page. A page that is crawled and cached by a search engine on a very frequent basis, usually every two weeks or less.
A web document that is a shortened version of a webpage that was created for syndication. Typically, a feed is served by user request through a subscription. This can include ad feeds to shopping engines and/or paid inclusion ad models.
|File Transfer Protocol||
A commonly used method of transferring file(s) from one computer to another. It is also a way to connect to a website in order to upload or download files. Usually, it is used in its abbreviated form: FTP
A process whereby a Web document is evaluated and either flagged as “spam”, “potential spam”, “adult-oriented content”, “illegal content”, or something else. Each search engine employs multiple filters. Some filters were designed into the algorithms from the start. Some filters have been added as afterthoughts as search engines have had to react to manipulative or otherwise previously undetected inappropriate content.
|Filthy Linking Rich Principle||
The more links a document has accrued, the more links the document will accrue. Stated another way, the more visible a document is in search engine results, the more likely the document is to accrue links, and hence the more visible the document becomes in search engine results.
|First Visibility Principle||
The first document to cross the Idiot threshold becomes the first authority on the topic.
Website technology from Macromedia (now owned by Adobe). Sites built in Flash can cause significant problems with indexing by search engines as the elements are binary, not text based. While the search engines can be fed text alternatives in order to assist with indexing, it is extremely rare to see a Flash site perform well in the search engines. Flash used in particular spots on a page (as opposed to encompassing the entire page), can perform adequately in the search engines.
An image and video hosting website, web services suite, and online community platform. It is widely used to share or store photos.
The process of pointing links at a secondary page on a Web site in the hope that it will replace a primary page in a targeted search result .
An online discussion group that is typically centered around a specific topic, such as politics, technology, gaming or gossip. Any number of users can participate in discussions.
Website methodology that uses multiple, independent sections to create a single Web page. Each frame is built as a separate HTML file but with one "master' file to identify each section. When a user requests a page with frames, several pages will be displayed as panes. The usage frames can cause significant problems with indexing by search engines, and should be avoided by those who wish their sites to perform well in the search engines.
Another name commonly used for homepage.
A price comparison engine from Google. Froogle is currently in beta testing and is available for free to advertisers.